Cool Ads: June 2009

Here is some TRIVIA about Zoo Zoos:

The ads were created by Ogilvy & Mather, an international advertising, marketing, and public relations agency
Vodafone decided to produce a series of films so that IPL viewers do’nt get bored of the same ad being shown during matches
They made 30 ad films, 13 of which are on the air and the entire shoots were in Cape Town, South Africa
O & M spent Rs. 2.5 billion for making the ZooZoo ads
Bangalore based Nirvana Films shot the ads at 20 frames per second, to make Zoozoo’s movements hurried and comical
Prakash Varma, owner and director, Nirvana Films, took three weeks of pre-production days to conceptualize the whole ad film
The characters you see on the screen are real people (slim women & kids): dancers dressed in white suits and wearing huge head gears
To make the characters look small, a large sized set was built
Artists couldn’t see through the head gear, and so they often walked out of the camera frame
The expressions on ZooZoos faces are made of rubber and pasted on the heads before shoot
A hard material called Perspex was used to build the heads

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